AA Cargo Shipping Website

Creating a B2C online cargo shipping and tracking website.

Project Summary
American Airlines Cargo needed a new cargo shipping and tracking website, enriched with user-friendly tools for an enhanced customer experience. The goal was to provide customers with a comprehensive suite of resources, redefining industry standards and ensuring effective cargo management.

The Challenge
This new tool posed challenges in managing extensive data inputs, requiring careful consideration to ensure accurate handling while still providing a user-friendly environment.

The Solution
We created a comprehensive toolset website, designed to seamlessly integrate with the distinctive brand style and color palette of AA Cargo. This approach ensured that every element of the tools resonated with the brand’s visual identity, creating a cohesive and visually appealing user experience.

Shown:  cargo homepage, note the FPO logo as American Airlines was undergoing a new brand launch.

Shown:  tracking summary dashboard page, note the FPO logo as American Airlines was undergoing a new brand launch.

Shown:  tracking summary dashboard page with expanded key panel.

Shown:  tracking results page.

The Results
Customers appreciated the user-centric features, finding it easier to navigate through the site and access the desired information. The positive reception underscores the successful execution of the website launch, aligning with customer expectations and enhancing their overall satisfaction with the online platform.