AA Cargo Mobile Website

Designing a new B2C customer shipping application with drop-off and pick-up functions.

Project Summary
American Airlines Cargo wanted to provide customers with a rich new mobile web shipping experience for shipping pets, etc. These functions were built right into search results after selecting desired airport. This rich experience required a lot of precise documentation.

The Challenge
Incorporating all the desired functions and information poses a considerable challenge, requiring a thoughtful and intricate process. The complexity lies in seamlessly integrating a mixture of functionalities, ensuring that the end result is not only comprehensive but also cohesive.

The Solution
We crafted a robust modular framework, meticulously designed to empower users with the capability to access comprehensive shipping information for each airport. Our solution offers users a sophisticated tool, enabling them to make well-informed decisions when it comes to pet shipping.

Shown:  mobile layout, upper third, sections 1 through 4 of documentation.

Shown:  mobile layout, middle third, sections 5 through 7 of documentation.

Shown:  mobile layout, drop-off times, expanded panels.

Shown:  mobile layout, lower third, sections 8 through 11 of documentation.

Shown:  onboarding flow sketch diagram, used to help define user persona flows.

The Results
This application achieved significant success among American Airlines customers, especially those new to pet shipping. Its user-friendly approach made pet transportation accessible and convenient, garnering positive responses from users unfamiliar with the process.