My Best Life

Creating a B2C online membership/fundraiser in a lifestyle magazine format.

Project Summary
American Heart Association wanted to raise funds through memberships to a new online magazine platform called mybestlife. Instead of just asking for donation funds, this platform would develop a sense of community and fun around healthy lifestyles.

The Challenge
AHA had never done a digital magazine platform like this before, but they did have previously existing content that could be repurposed and modernized. The team’s mission was to curate content and provide a user-friendly enticing environment full of a variety of media.

The Solution
Our approach involved the meticulous design of a website structured like a captivating magazine. The platform was thoughtfully crafted to offer users a rich and immersive experience. I provided information architecture, wireframes, and visual solutions brimming with engaging content nuggets and lifestyle articles. This design aimed to go beyond conventional websites, creating an interactive space that resembled flipping through the pages of a well-curated magazine, bringing a unique and enjoyable browsing experience to the audience.

Shown:  sign-up homepage.

Shown:  registered user logged in homepage.

Shown:  content page, article.

Shown:  content page, video.

Shown:  content page, quiz.

The Results
The project did not move forward, (sad trombone noises).