My Best Life

Creating a B2C online membership/fundraiser in a lifestyle magazine format.

Project Summary
American Heart Association wanted to raise funds through memberships to a new online magazine platform called mybestlife. Instead of just asking for donation funds, this platform would develop a sense of community and fun around healthy lifestyles.

The Challenge
AHA had never done a digital magazine platform like this before, but they did have previously existing content that could be repurposed and modernized. We needed to curate content and provide a user-friendly enticing environment full of a variety of media.

The Solution
Our approach involved the meticulous design of a website structured like a captivating magazine. Brimming with engaging content nuggets and lifestyle articles, the platform was thoughtfully curated to offer users a rich and immersive experience. This design aimed to go beyond conventional websites, creating an interactive space that resembled flipping through the pages of a well-curated magazine, bringing a unique and enjoyable browsing experience to the audience.

Shown:  sign-up homepage.

Shown:  registered user logged in homepage.

Shown:  content page, article.

Shown:  content page, video.

Shown:  content page, quiz.

The Results
The project did not move forward, (sad trombone noises).